Tips for Doing Keyword Research for SEO

One of the most important aspects of search engine optimization (SEO) is keyword research. It’s essential to know what your audience in Austin, is looking for, which is needed so you can create content that meets their needs. Below, we’ll share some great tips for how to improve your keyword research process.

Know Your Audience

Before you start digging into tools, make sure you know your audience inside and out. What are they interested in? What makes up their demographics? What issues are they looking to fix? When you know the audience, this will give you insight into the right keywords to meet their needs and make sure you show up when they make searches.

Brainstorm Broad Keywords

Seed keywords are broach keywords related to your topic or niche. You want to brainstorm a list of these to get started. Look for keywords that match your services, products, and content topics. These keywords are the bedrock for more keyword research, and you can expand on them using available tools.

Use Keyword Research Tools

Many keyword research tools are available, including Ahrefs, Google Keyword Planner, and SEMrush.  Each of these provides useful insights into keyword search volume, competition, and related keywords. Consider trying several tools to get the best and most comprehensive data.

Focus on Long-Tail Keywords

Long-tail keywords are more specific and longer phrases, which means they often have fewer searches done but lead to higher conversion rates. When you target these keywords, you can get very relevant users to your site by catering to smaller niches. Look for long-tail variations of the beginning keywords you used while you do your research.

Analyze Competitor Keywords

You can get some useful information when you analyze the keywords of your competitors. This will show that keywords are bringing them traffic. Once you know who your largest competitors are, take time to look into the keywords that they rank highest for. This might give you new keywords you can use and provide you with a better understanding of the rest of the market.

Good keyword research is important when you want to improve the visibility of your website and bring in more eyes. When you understand the audience, use the right tools, and stay updated on new trends, you can create a keyword strategy that improves your SEO and makes your online presence a hit.