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Uncategorized Articles

The TikTok Ban: What It Means for Social Media and Digital Marketing

In recent years, TikTok has transformed the social media landscape, boasting over a billion users and becoming a hub for viral content, influencer marketing, and brand storytelling. However, discussions around banning TikTok in certain countries, including the U.S.,...

Why AI Isn’t Quite Ready to Be Your Content Writer

AI seems to be everywhere today. MidJourney and its cousins are creating art. Others are composing their own music. Even writing, long thought to be one of the most human of endeavors, seems to be moving into the province of artificial intelligence with ChatGPT, Bard,...

Is Influencer Marketing Really Effective?

From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...

How to Measure SEO Success

You know that SEO is essential to online success. But how do you measure your results? What do you use to determine how well (or poorly) your SEO efforts are doing? The Challenge of Tracking SEO Success Determining whether your SEO-related efforts are having the...