Uncategorized Articles

A fresh design is exciting, lost rankings aren’t. Here’s a practical, non-technical checklist to relaunch your site with confidence and preserve (or improve) your organic performance. Phase 1: Pre-build (don’t skip this) Inventory every URL that currently gets search...

In recent years, TikTok has transformed the social media landscape, boasting over a billion users and becoming a hub for viral content, influencer marketing, and brand storytelling. However, discussions around banning TikTok in certain countries, including the U.S.,...

AI seems to be everywhere today. MidJourney and its cousins are creating art. Others are composing their own music. Even writing, long thought to be one of the most human of endeavors, seems to be moving into the province of artificial intelligence with ChatGPT, Bard,...

From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...