SEO

On-Page SEO: Understanding the Basics

On-page SEO refers to any search engine optimization efforts used on your website. This can include front-end and back-end practices that are focused on bringing in new traffic and increasing your search engine rankings. By taking the time to learn the basics of on-page SEO, you’ll be primed to create and execute your own strategy.

The Components of On-Page SEO

On-page SEO consists of three main components:

  1. Content
  2. Site architecture
  3. HTML/coding

Within these components, you will have elements like:

  • Page Content (landing pages, blogs, product/category pages, etc.)
  • Page Titles
  • Headers
  • Meta Descriptions
  • Page URLs
  • Structured Markup
  • Image Alt-text
  • Internal Linking
  • Site Speed
  • Mobile Responsiveness

Making sure that all of this is optimized for quality and SEO best practices will ensure that your site ranks well in all search results.

Quality Content Comes First

For 2023 and forecasting into 2024, search engines are focused on websites that deliver high-quality content above all else. This can include the information on your website pages, services and pricing pages, and so forth. It also includes your blog, FAQ and resource sections, and other areas of your site where you post content.

Technical SEO and other elements still matter, but they won’t be any good if you don’t have useful, value-added information to give your visitors. Your goal is to become a trusted authority in your industry. That will get you better rankings and more business. The best way to accomplish that is by creating high-quality content for your audiences.

Mobile-First Design

Another key element of a high-ranking site is mobile responsiveness. Your website should be designed for mobile first so that it can load quickly and render on any device. Many searchers are looking for products and services from their mobile devices. If your website is not accessible, they’ll find a competitor’s that is.

Site Audits

Finally, a quick note on auditing your on-page SEO. You should conduct a full audit when you set out to optimize things so that you have an idea of what needs to be done. An audit is something that you can do yourself or you can outsource it to a third-party marketing expert like the team at Search SEO Chicago.

Site audits will keep you apprised of how your SEO efforts are working and where you can find room to make even more improvements. And with our help, you’ll be on your way to better rankings in no time. Contact us today to learn more.

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Published by
Andrew Sansardo

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