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Social Media Articles

Transactionality: The Shift in Search Intent

The term "transactionality" describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more and more....

Social Media Trends to Watch for in 2024

Social media is here to stay. Along with that, its hold on our everyday lives makes it crucial for companies to jump on board. However, that might be easier said than done, as technology is constantly changing. For you to keep up, you need a clear and flexible plan...

Top Social Networks for Digital Marketing Success in 2023

Digital marketing is a robust strategy that involves several elements, channels, and plans. These all come together to create a single tactical solution that will ensure that your business gets noticed. Part of that solution includes social media marketing, which...

3 Ways You’re Not Using Social Media to Its Fullest

Social media is everywhere in . New trends constantly go around and whole cultures build up around certain apps. What works on TikTok won’t necessarily find success on Instagram. The biggest demographic groups on Facebook don’t use Reddit. It’s a...