SEM vs SEO in 2023

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in Austin to find information or make plans and are often unwilling to scroll past the first page of search results. Anywhere from 70% to 92% of people don’t click the second results page.

Search engine ranking strategies are crucial for success. Both main strategies have their merits and disadvantages, but which one is more helpful for businesses in 2023?

What is SEO?

SEO aims to get organic traffic from the SERP. Content creation is one of the backbones of SEO, but there are several key elements. Different SEO strategies may emphasize one over the other or weigh them differently.

• On-Page SEO – This optimizes page content to rank highly. Using keywords in headlines, titles, body text, and so on is a critical part of on-page SEO.
• Off-Page SEO – Off-page SEO includes things like link-building. The goal is to get mentioned elsewhere – other websites, directories, high-authority sites, and so on.
• Technical SEO – Technical SEO includes optimizing pages for speed and improving site navigation. User experience plays a big role in technical SEO.

The most important thing to note is that SEO does not include paid ads. It’s organic traffic, meaning that no one is directed by ads.

What is SEM?

In contrast to SEO, SEM focuses on inorganic traffic and paid advertisements. There are a few key SEM strategies, all revolving around quickly getting your product or business in front of many eyes. Businesses see increased traffic from SEM more quickly than SEO.

One of the primary SEO strategies is called PPC (pay-per-click) where an advertiser chooses a keyword, places a bid, and an ad for their product or business appears in search results for that keyword. Higher bids get better ad placement and successful SEM depends largely on selecting the correct keywords.

Which is Better in 2023?

Ask yourself what you want to accomplish. If you need your product or business in front of new eyes quickly, SEM is the ideal strategy. On the other hand, SEO is more cost-effective and the results are stable. A successful SEO strategy earns high rankings and tends to keep them. Long-term ROI is in favor of SEO, too. In the end, the right answer might even be a combination of the two! Contact Search SEO Austin, to learn more today!