Social Media Copywriting Tips

Copywriting is an art as much as it is a skill. When it comes to writing in the digital space, there is a different approach required for different types of content. With social media, for example, the tone is more personal and friendly, kind of like a good pal offering advice and insight on a specific industry or niche topic. But that “pal” is actually a brand that’s building its reputation through social media marketing.

So, how do you become successful at brand awareness and building connections on social media? It’s as much about what you say as it is how you say it. Here’s what you need to know.

• Define a tone and voice that suits your brand.
• Maintain that voice, consistently, across all social media platforms.
• Keep posts simple and direct. Avoid run-on sentences and filler language.
• Evoke emotions and curiosity by asking open-ended questions.
• Incorporate hashtags to help increase visibility.
• Use a conversational voice and connect with people on a more personable level.
• Be consistent and diverse in what you post. Deliver the same quality with every post, but choose curated content, original content, sales copy, and other types of content to create a dynamic campaign.

You’re on social media—be social! It’s really that simple. Involve your readers in the conversation. Don’t just make static posts and expect people to click and follow the links or read the content that you offer. You have to link it all together as part of the conversation.

It’s also going to benefit you greatly to use different mediums in your social media copywriting. Post a mix of written content, videos, and images to reach different segments of your audience and get the attention of those who don’t necessarily want to read your 1200-word whitepaper on improved energy ratings on modern HVAC systems but might want to watch a quick video on how to unclog their kitchen sink, for one example.

One of the best ways that you can get a handle on what your social media copywriting and marketing should look like is to see what others are doing. See what brands are doing well, along with what your competitors are doing and what types of efforts don’t seem to be working. All of this can give you a comprehensive look at the social media world so that you can set up successful campaigns every single time. If you should have any questions or want to get started on your social media growth, contact Search SEO Austin Today!