AI is increasingly disruptive. It’s gone from a behind-the-scenes engine to a must-have tool that every business must harness for their online marketing. Of course, that rapid-fire evolution means it’s hard to keep up with changes and their implications for your marketing. What should you expect in terms of AI marketing trends for 2024?
We’ve seen the rise of AI-driven digital marketing campaigns, but you can look for that trend to accelerate in 2024. As AI platforms become ever-more sophisticated, they will power more and more campaigns and deliver increasingly personalized content to engage consumers and enrich their experience with brands.
It’s becoming harder and harder for businesses to understand what drives consumer behavior. AI can help. It’s already playing a role here, but you can look for this trend to continue growing, as AI becomes even better at analyzing consumer behavior and predicting actions.
The marketing process was once pretty labor-intensive. That’s changing as AI gets embedded in more and more tasks. For 2024, look for marketing to become even more automated than it is today with tools that can analyze immense quantities of data from multiple sources in real time. That will allow you to better engage your audience with the right content at the right time.
With the increasing popularity of AI, more and more developers are looking to cash in on the craze. That’s good for businesses because it means there’s a greater diversity of tools than ever before, and developers are pushed to truly innovate in terms of functions and features. However, it’s also bad news because it can lead to overload, longer times spent comparing tools, and a glut of low-quality tools that really just do the same thing within different packaging.
As you can see, 2024 looks to be marked by many of the same trends we’ve seen in 2023. AI is here to stay, and you must learn how to use it in your marketing efforts. Of course, that can be challenging, since many of the AI tools available today, as well as those being developed, are geared for marketing specialists rather than for general business use. That makes it more important than ever before that you work with a trusted marketing specialist at Search SEO Austin to help you identify the right AI tools and capitalize on emerging trends.
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